The Challenge
The agency approached us with 4TB of 8K RED RAW footage shot on location in the Nevada desert. They needed a high-octane 60-second broadcast spot, plus 15 social cutdowns, fully graded and finished within a tight 72-hour window before a major global launch event.
Furthermore, the prototype vehicle had a visible camera rig attached to the passenger door that required meticulous frame-by-frame removal and clean-plating across dynamic, high-speed tracking shots.
RAW Log vs. Final ACES Grade
Drag the slider to reveal the rig-removal and cinematic color pass.
The Architecture of the Edit
By leveraging our GMT+5 Overnight Engine, we were able to receive the proxy files at 6:00 PM EST, allowing our Pakistani editorial team to work through the night. The New York directors woke up to a fully assembled V1 cut the very next morning.
- Proxy Generation: Created lightweight 1080p ProRes proxies for zero-latency rhythmic editing.
- Rig Removal: Utilized DaVinci Resolve’s Neural Engine and planar tracking to seamlessly rebuild the car door.
- Color Science: Implemented an ACES managed workflow to maintain color fidelity from the Nevada desert sun all the way to mobile TikTok screens.